Evangelist marketing : What Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)
(Book)
Author
Published
Dallas, Tex. : BenBella Books, [2012].
Physical Desc
xxv, 260 pages : ill. ; 24 cm.
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Location | Call Number | Status |
---|---|---|
Security Public Library - NONFICTION | 658.872 GOLDF | On Shelf |
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Published
Dallas, Tex. : BenBella Books, [2012].
Format
Book
Language
English
Notes
Description
"In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars--easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small--from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies."--Amazon.com.
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Citations
APA Citation, 7th Edition (style guide)
Goldfayn, A. L. (2012). Evangelist marketing: What Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't) . BenBella Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Goldfayn, Alex L. 2012. Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (that Your Company Probably Doesn't). BenBella Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Goldfayn, Alex L. Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (that Your Company Probably Doesn't) BenBella Books, 2012.
MLA Citation, 9th Edition (style guide)Goldfayn, Alex L. Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (that Your Company Probably Doesn't) BenBella Books, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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