Alchemy : the dark art and curious science of creating magic in brands, business, and life
(Book)
Author
Published
New York, NY : William Morrow, an imprint of HarperCollins Publishers, 2019.
Physical Desc
xiv, 362 pages : illustrations ; 24 cm
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Pines and Plains - Kiowa Public Library - NONFICTION | ANF 659.10 SUT | On Shelf |
| Wellington Public Library - NONFICTION | 659.1 Sut | On Shelf |
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More Details
Published
New York, NY : William Morrow, an imprint of HarperCollins Publishers, 2019.
Format
Book
Language
English
Notes
General Note
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
Bibliography
Includes bibliographical references (pages 359-360).
Description
Based on thirty years of field work inside the largest experiment in human behavior ever conceived -- the forever-unfolding pageant of consumer capitalism -- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
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Citations
APA Citation, 7th Edition (style guide)
Sutherland, R. (2019). Alchemy: the dark art and curious science of creating magic in brands, business, and life . William Morrow, an imprint of HarperCollins Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sutherland, Rory, 1965-. 2019. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. William Morrow, an imprint of HarperCollins Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sutherland, Rory, 1965-. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life William Morrow, an imprint of HarperCollins Publishers, 2019.
MLA Citation, 9th Edition (style guide)Sutherland, Rory. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life William Morrow, an imprint of HarperCollins Publishers, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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