"With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? But you must sustain and grow your business to be successful, so you need to market it. e mystery is: how? Author Jon Martinsen has guided hundreds of small- and medium-sized businesses through the countless and continual changes in media and marketing in the digital age. is book is a practical guide for those who want to get an easy-to-read insight into the basics of marketing today. It outlines a simple approach that any business owner can adopt to best reach their customers and prospects, making it possible for business owners to develop effective strategies for maintaining and growing their businesses." --Amazon.