Catalog Search Results
Author
Pub. Date
2016
Description
"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial...
Author
Pub. Date
[2016]
Description
"A freewheeling, sharp-shooting indictment of our tech-besotted culture by the Pulitzer Prize finalist. Over the past dozen years, Nicholas Carr has made his name as an agenda-setting writer on our complicated relationship with technology. Gathering posts from his blog Rough Type as well as seminal pieces published in The Atlantic, the MIT Technology Review, and the Wall Street Journal, he now provides an alternative history of the digital age, chronicling...
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