Del Norte Public Library

Based on thirty years of field work inside the largest experiment in human behavior ever conceived -- the forever-unfolding pageant of consumer capitalism -- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies...

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Entering the high-stakes business of celebrity party promotions in southern California, an ambitious young accountant finds the highly charged industry significantly shaped by big money influences, race factors, and sex.

Social media is a powerful, mandatory tool for the job world. Career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensible in your field. Social Networking for Career Success offers: Social media essentials-Discover how to create an effective, compelling online presence? Expert advice from more than 100 professionals, explaining how social...

"Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base. What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Customer...

In search of a new name for their town, the Winthrop town council decides to hire a nomenclature consultant best known for his crowning achievement, Apex, a multicultural bandage that has revolutionized the adhesive bandage industry.

"With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? But you must sustain and grow your business to be successful, so you need to market it. e mystery is:...

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

LinkedIn can extend your reach in the business world, with only minimal time invested each week. Breitbarth shows you how to navigate the world's largest business networking site, create a powerful personal profile, and discover your next job, customer, or opportunity.

"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.